- Conduct a comprehensive audit of the current brand.
- Research market trends, competitors, and target audience.

- Define the brand’s mission, vision, values, and positioning.
- Develop a brand strategy that aligns with business goals.

- Create visual elements of the brand, including logo, color palette, typography, and imagery.
- Develop brand guidelines to ensure consistency.

- Apply the brand identity across all touchpoints (website, social media, packaging, etc.).
- Ensure cohesive and consistent brand messaging.

- Monitor the brand’s performance and perception in the market.
- Evaluate the effectiveness of the brand strategy and make adjustments as needed.