Ask
A brand which was completely offline in its market outreach decided to go digital and direct to consumer. We were tasked with repositioning brand strategy to connect with the audience of the brand in its new digital avatar.
Solution
We created repositioning strategy for the brand: "Not all revolutions are loud"
ILK
ILK translates to a feeling of community that the label creates through its designs.
Driven by a commitment to incredible craftsmanship and a desire to connect with customers.
“ILK is a clan that justifies a balance between an art form and a design function that expresses today’s relaxed lifestyle via a wide range of clothing.”
Services BRAND STRATEGY
Client ILK
Sector Fashion
ILK
Not all revolutions are loud
- Most revolutions are noisy affairs.
- Full of loud, passionate people 5ighting for change.
- At the Ilk studio, the loudest noise is from the sewing machine. And yet, in our quiet way, we 5ight the good 5ight too.
- Because we only do what we believe in.
- We believe fashion should express your personality.
- We believe attire should be as comfortable as it is stylish.
- We believe anything done with complete passion become art.
- We believe in creating playfully, but crafting rigorously.
- We believe that everyone can understand great art emotionally.
- We believe that less is more, and that understated underlines.
- We believe fashion is an on-going story, and it’s our turn to contribute.
- We believe in taking our work seriously, but not ourselves.
- We believe that great craftsmanship and durability is eco-friendly.
- We believe that the fashion industry particularly needs to go green.
- We believe in the power of simplicity and the beauty of nature.
- We believe that cancer patients can do with all the help they get.
- We believe that the world should be a more loving and inclusive place.
- We believe that LGBTQ people are as ‘natural’ as anyone else.
- We believe stories can inspire, enlighten and bring about change.
- And we quietly live out these beliefs through our actions everyday.
ILK
#LoveStories