Brand Strategy | Craffords India

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Bodhi School of Yoga wanted a clear and impactful brand strategy that would communicate their mission, values, and vision to a wider audience, highlighting their expertise in yoga therapy, health programs, and teacher training courses (TTC) to stand out in a competitive market and emphasize the uniqueness of their holistic approach to yoga and personal transformation.

Solution

We defined Bodhi’s unique selling points (USPs)—including their certified teachers, comprehensive courses, and holistic wellness approach—to differentiate them from competitors in the yoga industry and developed detailed audience personas to better understand the needs of both beginners and advanced practitioners. This helped position Bodhi as a one-stop destination for various yoga needs, from basic courses to advanced teacher training.

Bodhi School of Yoga

Bodhi School of Yoga is a transformative haven where yoga enthusiasts and seekers come together. Led by certified teachers, this vibrant community embraces the yogic lifestyle. Whether you’re a beginner or an experienced practitioner, Bodhi offers an extensive range of courses, from yoga therapy and health programs to teacher training courses (TTC). Their mission is to rewrite your story through the power of yoga.

Services BRAND STRATEGY

Client Bodhi School of Yoga

Sector Life Coach

The future of Bodhi Yoga

We seek a future of enlightened humanity, where individuals understand who they are, and there is permanent peace and tranquillity in the world. By encouraging millions of people to pursue yoga, Bodhi School of Yoga is on a mission to end both physical and mental suffering in society, and pave the way to a golden period for humanity.