Starting a business is challenging enough without the added complexity of building a marketing team. In the early stages, deciding who to hire, what direction to take, and how to establish your brand online can feel overwhelming.

My advice to brand owners? Start small and consider outsourcing your digital marketing. While you’re focused on your core business, let an agency guide you through the initial stages of marketing. They’ll help you learn the ropes and achieve your objectives without getting bogged down in the details.

It's crucial, though, not to treat outsourcing as a complete handoff. Think of it as a partnership. You know your product and customers best, so your input is vital. By working closely with an agency, you can ensure that your marketing efforts align with your business goals and deliver the outcomes you need.

Remember, an agency can provide technical expertise, but the essence of your business—your product and your customers—comes from you. Collaborating with an agency allows you to save time and resources while gaining the knowledge to eventually bring marketing in-house if you choose.

Outsourcing Digital Marketing: A Smart Move for New Businesses

Starting a business comes with enough challenges—building a marketing team doesn’t have to be one of them. In the early stages, knowing who to hire, which direction to take, and how to establish your brand online can be overwhelming.

For brand owners just starting out, my advice is simple: start small and consider outsourcing your digital marketing. While you focus on your core business, an agency can guide you through the complexities of digital marketing. They’ll help you learn the essentials and achieve your marketing objectives without diverting your attention from what truly matters—your products and customers.

However, outsourcing shouldn’t mean completely handing off responsibility. Think of it as a partnership. You know your product and customers better than anyone, so your input is crucial. By collaborating closely with an agency, you can ensure that your marketing efforts align with your business goals and deliver the results you’re aiming for.

An agency brings technical expertise, but the heart of your business—the product and customer insights—must come from you. By working together, you not only save time and resources but also gain the knowledge and experience needed to eventually manage your marketing in-house, if that’s the path you choose.

In short, outsourcing digital marketing in the early stages of your business is not just about saving time—it's about building a foundation of knowledge and expertise that will set you up for future success.